How NorCal Senior Advisors handles your information.

Effective date: June 23, 2026

NorCal Senior Advisors provides senior care placement guidance for families looking for RCFE, assisted living, memory care, board and care, and related senior care options. This Privacy Policy applies to information collected through www.norcalsenioradvisors.com, website forms, phone calls, emails, texts, and related outreach.

This policy is intended to be a practical privacy notice for our website and lead intake process. It is not legal advice and should be reviewed by qualified California counsel before launch, especially because care placement inquiries may include sensitive personal or health-related details.

Information we collect

We may collect the following categories of information when you contact us or submit a form:

• Identifiers, such as name, phone number, email address, and preferred location.
• Care inquiry details, such as the senior’s care needs, timeline, budget, mobility, memory care needs, medication support needs, special needs, or preferred facility type.
• Communication information, such as messages, call notes, email responses, text responses, and consultation details.
• Internet or device information, such as IP address, browser type, pages visited, referral source, and general website analytics if analytics tools are used.
• Consent records, such as form submission time, consent checkbox status, and communication preferences.

Please do not submit highly sensitive medical, financial, legal, or identity documents through our website unless we specifically request them through a secure method.

How we use information

We may use information to:

• Respond to your request for senior care placement guidance.
• Contact you by phone, text, or email about your inquiry.
• Understand care needs, location preference, timing, and possible facility fit.
• Coordinate introductions or referrals to appropriate RCFE, assisted living, memory care, board and care, or senior care facilities.
• Operate, improve, and secure our website and services.
• Maintain records, comply with legal obligations, resolve disputes, and enforce our terms or policies.

How we share information

By submitting a form or contacting us for placement help, you authorize NorCal Senior Advisors to use your inquiry information to help identify possible senior care options. We may share relevant inquiry details with:

• RCFE facilities, assisted living communities, memory care providers, board and care homes, and related senior care providers that may be able to evaluate fit or availability.
• Service providers that help us operate the website, manage leads, communicate with families, host data, or support business operations.
• Professional advisors, legal authorities, or other parties when required to comply with law, protect rights, prevent fraud, or respond to lawful requests.

We do not sell your personal information for money. We may share your inquiry with care providers as part of the placement process you requested. If you do not want us to share your information with facilities, please tell us before or during your consultation.

Phone, text, and email outreach

When you submit a form, call, email, or otherwise request help, you agree that NorCal Senior Advisors may contact you by phone, text message, or email using the contact information you provide. Message and data rates may apply. Consent is not a condition of purchasing any goods or services. You can opt out of text messages by replying STOP, and you can ask us to stop outreach by emailing advisor@NorCalSeniorAdvisors.com.

If you provide another person’s information, you represent that you have authority to share that information and to request senior care placement assistance on their behalf.

California privacy rights

California privacy laws may provide certain rights depending on the nature and size of a business, the type of information collected, and how the information is used or shared. Even if a specific law does not apply to us, California residents may contact us to request:

• Access to personal information we maintain about them.
• Correction of inaccurate information.
• Deletion of information, subject to legal, business, safety, and recordkeeping exceptions.
• Information about categories of personal information collected, used, disclosed, or shared.
• Opt out of certain sharing or marketing communications.

To make a privacy request, email advisor@NorCalSeniorAdvisors.com or call (279) 782-0017. We may need to verify your identity before responding. We will not discriminate against you for making a privacy request.

Cookies, analytics, and tracking

Our website may use cookies, analytics tools, pixels, or similar technologies to understand website traffic, improve content, measure form performance, and support marketing. Your browser may allow you to block or delete cookies. Some browsers also send “Do Not Track” signals; our website may not respond to all such signals.

Data retention

We retain inquiry information for as long as reasonably necessary to respond to your request, provide placement assistance, maintain business records, comply with legal obligations, resolve disputes, and improve services. Retention periods may vary based on the nature of the inquiry and our relationship with the family or facility.

Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. No website, email, text message, or electronic storage system is completely secure, so we cannot guarantee absolute security.

Children

Our services are intended for adults seeking senior care placement guidance. We do not knowingly collect personal information from children under 13.

Third-party websites and facilities

Our website may link to third-party websites, including care providers, business partners, or related companies such as Grow RCFE. Their privacy practices are governed by their own policies. We are not responsible for the privacy practices of third-party websites or facilities.

Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the effective date and post the revised policy on this page. Your continued use of the website after changes are posted means the updated policy applies going forward.

Contact us

NorCal Senior Advisors
Sacramento, CA 95835
Phone: (279) 782-0017
Email: advisor@NorCalSeniorAdvisors.com